The majority of the top FMCG brands have been in our lives and our families’ lives for decades, but they must continue to evolve in the constant fight for our attention. The fight for relevance means they need to evolve from the core out, or invest in new brands and bring new products to our lives that meet a human need or want or tempt us with something new that we didn’t know we needed in our lives. Finding a gap isn’t always easy and the additional challenge of the fast and swiftly changing market means there is simply less shelf space to fight for.
Brands have to evolve with the times to survive and add value, so we help you come up with new principles for your business to help you maintain your brand and position.